Earlier this year, the French car maker Renault was planning to launch a high-end car that would use technology borrowed from Mercedes-Benz.
For some time now, Mercedes-Benz has been working together with Renault and Nissan to develop a few cars together. The first cars due for release next year are expected to replace the Renault Twingo and Smart ForTwo.
Les Echos, a French newspaper, reports that Renault is not enough with just launching one high-end model. Apparently, they are looking to launch a fleet of cars carrying the sub-brand name “Initial Paris”. The sub-brand is meant for premium models. Les Echos also reports that Renault’s senior executive, Carlos Tavares, would make his decision come the end of this year. One thing is for sure, the new premium models from “Initial Paris” will target the ever increasing number of wealthy customers in Chinese and Indian markets but those with a poor credit rating dont need to worry about missing out as MSG Cars have funders available that can provide a car loan for bad credit customers even if you have already been refused elsewhere.
However, in order for this to be successful, Renault would need to cooperate with another car maker like Mercedes-Benz to help with the finances required to come up with new models. There will be a new luxury sedan model rumoured to be based on the Mercedes-Benz E Class which would probably serve as a replacement for Renault flagship sedan, the Latitude.
Its enough with just a luxury sub-brand though, as Renault is also planning to resurrect the legendary Alpine performance sub-brand. The new Alpine concept dubbed the A110-50 is also ready for unveiling and it will be used to test the market’s interest for a new Renault sports car. For the development of performance models, Renault would probably team with Nissan, it’s existing partner, if not the Lotus instead of Mercedes-Benz.
With Renault’s firmly established budget car brand, Dacia, it would already have four brand names to penetrate into more segments, catering to a much larger audience. For the budget car segment, there the Dacia. For the mainstream market, theres the Renault. For the luxury market, theres the Initial Paris And for the speed junkies, theres the Alpine so whatever Car Loan with Bad Credit car that you prefer you can be safe in the knowledge that no one is going to judge you based on previous problems.
